Using Video to Generate Traffic
Last year, we created a short video named “The Fluffy Green Widget”. It was about one minute long and really was not about anything in particular. It was really easy to put together, just a one minute voce overlay and some royalty free pictures we had on CDs we purchased.
The important thing was naming the video “Fluffy Green Widget” and submitting it to all the major video sites like YouTube.com, Kewego.com, Livevideo.com and about 15 others.
Along with the video, we submitted the text of the video to several blogs that we are members of.
All in all, there were about 25-30 submissions. Each one had a link to the page with “Fluffy Green Widget” in it on our main domain, or the actual URL of this page in the link text.
The important factor is if you search Google for “fluffy green widget” you will not only find our targeted page on our domain, but you will find several pages on video sites and blogs hosting our short video.
Your results can vary…
I hate disclaimers, but the fact is not every key word is created equal. The more competition for a key word the harder it is going to be to compete for it. But, this should not stop you from targeting high volume key words.
The Point of this experiment…
As you know, the search term “fluffy green widget” is not a highly targeted search term. This is why we picked it. Just to make the point that the process works. The main point is this sort of targeting will work for any key word. The important thing is to choose a key word that does get search volume, but does not have too much competition.
You can easily find a key work like this just by going to Google and searching for your targeted key words. Right above the search results, Google will tell you how many pages are targeting your key word next to the “Results”. In our case it looks like this:
Results 1 – 10 of about 66,200 for fluffy green widget.
66,000 competing pages may sound like a lot, but in the scheme of things it is not. In fact, if your key word has results in Google of less than 250,000, then it is a good key word to target. Try many different combinations of key words along with other qualifiers to find one with results under 250k.
What do we mean by “qualifiers”…
In our case “fluffy” is a qualifier. In a real case scenario, let’s say you are selling an exercise video. If you search Google for that phrase you get about 65 million competing pages. It would take quite a long time to rank on the first page of Google for that term.
On the other hand, competing pages for “step aerobics dvds” is just over 100,000 pages. It would be much easier targeting a longer tail key work like this if you want to get listed on the first page of Google.
To help you find these great key words, search Google, click on the “Other Options” link at the top left of the page, then click on the “Wonder Wheel” link. This is a great tool.
Here is the actual video we posted:
Find your targeted key word in Google, and then on your web site, create a page with that key word in name of the page. The title tag on this page should also be your key word, then submit this page through our service… and watch the targeted traffic come your way.