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Marketing and advertising are a big part of having a successful business. With the economy having such a difficult time the past two years, it is more essential than ever to have your company be known to a large group of customers in order to be successful. Traditional methods of advertising may be expensive and more and more companies are now choosing alternative methods to get their name out there. Whether it is by helping to sponsor a big activity or a charity event with corporate gifts by having your name put on the different banners and tees or by giving away promotional merchandise at a event where people would likely be interested in your business.

Sporting events have really used the support and monetary assistance from corporations to sponsor particular games or races, or even a new stadium. It is now the norm for most major sports teams to have their place of business be named after the main corporation that helped to sponsor that venuefor example, the Denver Nuggets play at the Pepsi Center and the Denver Broncos play at Invensco Field. These are both the names of companies that have helped to pay to have their name advertised to a broad array of sports fans that will visit that venue to see their favorite team play. Obviously, big sponsorships like this are limited to large and economically well off corporations that have the funds to put their names on such a large venue.

Another way smaller companies may get their name out there in the athletic world without having to front as much money is to be a sponsor of an event like a marathon or even a little 5K in their area. Running events have become extremely popular and to organize a lot of these races for charitable reasons can be costly. Now race organizers rely on donations from local or national companies to handle the bulk of the expenses. In return for the sponsorship, the company gets their logo put on all promotional things that are related to the race like t-shirts, banners and other things. The bigger the race, the more advertising for your company you will get.

Other ways to advertise your company is to sell extra merchandise. Retail stores and restaurants usually do this and sell quite a bit of merchandise for their places at their actual place of business. One good example of a highly coveted merchandise are the Hard Rock Café shirts that have the destination of the restaurant on it and may only be bought at those restaurant locations which has created that company a lot of additional money.

Another way businesses can advertise their companies in an unique way is to offer free giveaways if a customer purchases something or even simply comes to the place of business. For example, a car dealership can offer free tote bags with their dealership name on it for the first 500 people to test drive their latest vehicle.