Ceiling Medallion – Today’s Niche Keyword

Today I was seeding my keyword research tools various nouns, I put in ceiling and got a whole bunch of keywords back from Niche Explorer. One of them looked quite good, with 4885 searches listed in Overture and only 776,000 search results coming back form Google.

Ceiling Medallion

The stats are:

Overture searches per month: 4,885
Google search results: 726,000
MSN Live Search Result: 77,665
Yahoo Search Results: 772,000

If we do the same search for Ceiling Medallions with quotes around the search phrase we get:

Google: 61,200
MSN: 16,696
Yahoo: 64,700

Niche Explorer also reported back that there are 31 advertisers on Adsense using this keyword for their campaign. They pay in the area of $2.25 - $4.32 per click, which should give us a good cut as well when somebody clicks it.

Please note that these numbers can wary a bit from data center to data center and you should of course do your own research as well, I am just pointing my finger at a key phrase that with the use of Niche Explorer seems easy to gain good rankings for.

Now after we have looked at the general numbers for the competition, we should of course do the search manually in the search engines and see who our competition really is.

In Google my first hit for “ceiling medallion” is:

http://www.goceilingmedallion.com/ which is a PR3 site

Nice looking site with 423 pages cached in Google, by looking at their site however I see they have a flaw in their SEO and all their descriptions are the same:

“Go Ceiling Medallion’s collection of ceiling medallions, corbels, crown molding, panel molding, ceiling domes, rosettes and architectural details for…”

Next step is to look at their incoming links in Google, 12 incoming links registered, with one of them being from their own personal blog on Blogspot.

12 incoming links, same meta tag description on all pages, this certainly tells me that they do not have any professional SEO working for them and my conclusion is that this key phrase is a piece of cake to take over.

Show me the Money!

Now once we have taken over the keyphrase “ceiling medallion” we need to find a good way to monetize it. What is a #1 spot in Google if it not making you any dough?

LightingDirect.com offers 8%-10% commission on sales with an average order of around $350, their affiliate program is run by Linkshare.

Back to Niche Explorer we can see that Adsense would also make sense on this site as the average advertiser there pays somewhere around $2.25 - $4.32 per click. I am always taking these numbers with a grain of salt as they are based on the search result, not what Adsense thinks you page is about.

Tags: Website Reviews, Blog, Blogging, Internet, Content, Niche, Promotion, Web Site Reviews, Make Money, Keyword Research