Keyword of the Day

Trundle Bed – Keyword of the Day

Today’s word is Trundle Bed, a simple 2 word keyphrase. Niche Inspector shows this as having a whopping 21.263 searches in Overture per month and only 850,000 competition rate in Google.

This looks like a golden keyword to go for if we can find ways to monetize the traffic. Niche Explorers Adwords information tells me that 51 advertisers are paying around $1.17 – 1.64 per click, so with the traffic we can get on this amount of searches we should have a site that can make a little money.

The actual traffic / search details:

Searches per month according to Overture: 21,263

Competition for Bed Trundle without putting the keyphrase in quotes:

Google: 850,000
MSN: 90,606
Yahoo: 838,000

Competition for “Trundle Bed”:

Google: 353,000
MSN: 65,791
Yahoo: 338,000

When assessing if a keyword is good or bad to pursuer, you should of course examine the competition. So we will check out the first result in Google and see if we have chances to beat them. If for example we go for a brand, it is usually very hard to beat the official site, anyways, let us look at the first result in Google for Trundle Bed:

http://www.everythingfurniture.com/daybeddaybeds.html

This is a PR5 sub page on a PR6 website, it will probably take some work to get in front of this site in Google, but a good keyword rich domain name and unique content and you should be able to do it.

Number 2 on the Google search is Amazon.com and number 3 is Wikipedia.

Those 3 sites would be my main concern, well laid out easy access to sub pages for search engines and a site just about trundle beds should do the trick. You will of course need some quality linking to fight a PR5 site and Wikipedia but again, it is very doable.

Monetizing your site:

For monetizing the keyword, I would go with either clean Adsense or a combination of Adsense and affiliates. I have searched up a few options for affiliate programs:

http://www.designpublic.com/affiliates
Design Public uses Commission Junction, which is great because most of you affiliate marketers are already registered with CJ. This particular affiliate program pays out 8%-12% of each sale.

Lo and behold, our main competitor has an affiliate program as well:
http://www.everythingfurniture.com/affiliate-program.html
Everything Furniture uses Commission Junction and ShareaSale as their affiliate managers, both programs are highly recommended. Everything Furniture pays out 8% to affiliates.

Adsense is according to Niche Inspector paying the advertiser part of the $1.17 – 1.64 per click Google charges. Nobody really knows what percentage Google pays their advertisers though. But I would definitely try it out and then decide what plan works best.

Some good Keyword domains available

trundlebeds.info
trundlebedz.net
trundlebed.info
trundle-bed.net
trundle-bed.org
trundle-bed.info

Happy niche site creation

- Kim