Keyword of the Day

Archive for the ‘Keyword of the Day’ Category

Todays keyphrase is a brand, namely the Audi car.

Audi seems to be very well searched all over the web, but the keyphrase I turned out was Audi Oakland, it has a staggering 17.930 searches and only 752,000 competition rate in Google.

That added to the Adwords keyword price being shown as $9.93 – $12.70 which is very good, made me choose today’s phrase.

Lets start off by presenting the numbers on this keyphrase:

Searches per month according to Overture: 17.930

Competition without quotes in the search engines are:

Google: 752,000
MSN: 86,325
Yahoo: 800,000

And if you add the quote around “Audi Oakland” you have the following competition rates:

Google:
MSN: 3.426
Yahoo: 18,300

This gives it an incredibly good keyword rating and when looking at the competition I see no problem getting up to around #2 in Google.

The first spot in Google is taken by the actual Audi dealer in Oakland, with an extra map listing and all, so I doubt it will be an easy task to put him down. But let us have a look at the second listing which is the Yelp Review Directory, and the Audi Oakland page is not on an SEO’ed URL:

http://www.yelp.com/biz/k5XbSVKt2FDaETBC0lFvtg

The title of the page begins with Audi of Oakland which is ok for SEO, but not having a SEO URL on #2 place gives us the foot in the door, especially using one of the URLs I will suggest in the last part of this article.

The Yelp Review page for Audi Oakland is a PR2 – which is not that impressive and should be very easy to beat.

The third result on Audi Oakland is a car buyer guide listing car dealers. Their URL is SEO’ed but they are still only a PR2, it should be pretty simple beating their inbound links making your site more important in the search engines.
http://www.edmunds.com/dealerships/Audi/California/Oakland.html

This page has some information we can use as well when creating our site.

Doing this site I would make a Audi car club website, I would run it as a Word Press Blog and have a bunch of people (this does of course not have to be real people, hired writers will do) write up their Audi stories and reviews. Of course several good descriptions of each Audi Dealer in town is a given.

Once you are up around 50-100 pages of good quality content, you could start a forum there as well and have viral content creation. I always use Vbulletin with VbSEO for my forum creations, it is a more expensive solution, but I feel it is the best for SEO, and forum users are very comfortable using Vbulletin.

Both being paid systems also gives you way better support in case you have any issues with the forum software / SEO module.

The domains I would suggest which are available while I write this are:

audi-oakland.com
audi-oakland.net
audi-oakland.org
audi-oakland.info
audioakland.net
audioakland.org
audioakland.info

Be quick guys - these go fast.

The availability of these domains also tells us there is a huge untapped market here; I believe this could really make good money if done properly.

Monetizing your site:

Well Adsense would be my immediate choice with Adwords cost reported around $6.69 – $12.46 – get a few thousand hits a day on this site and you are golden.

Happy Niche Site Creation

- Kim

Trundle Bed – Keyword of the Day

Today’s word is Trundle Bed, a simple 2 word keyphrase. Niche Inspector shows this as having a whopping 21.263 searches in Overture per month and only 850,000 competition rate in Google.

This looks like a golden keyword to go for if we can find ways to monetize the traffic. Niche Explorers Adwords information tells me that 51 advertisers are paying around $1.17 – 1.64 per click, so with the traffic we can get on this amount of searches we should have a site that can make a little money.

The actual traffic / search details:

Searches per month according to Overture: 21,263

Competition for Bed Trundle without putting the keyphrase in quotes:

Google: 850,000
MSN: 90,606
Yahoo: 838,000

Competition for “Trundle Bed”:

Google: 353,000
MSN: 65,791
Yahoo: 338,000

When assessing if a keyword is good or bad to pursuer, you should of course examine the competition. So we will check out the first result in Google and see if we have chances to beat them. If for example we go for a brand, it is usually very hard to beat the official site, anyways, let us look at the first result in Google for Trundle Bed:

http://www.everythingfurniture.com/daybeddaybeds.html

This is a PR5 sub page on a PR6 website, it will probably take some work to get in front of this site in Google, but a good keyword rich domain name and unique content and you should be able to do it.

Number 2 on the Google search is Amazon.com and number 3 is Wikipedia.

Those 3 sites would be my main concern, well laid out easy access to sub pages for search engines and a site just about trundle beds should do the trick. You will of course need some quality linking to fight a PR5 site and Wikipedia but again, it is very doable.

Monetizing your site:

For monetizing the keyword, I would go with either clean Adsense or a combination of Adsense and affiliates. I have searched up a few options for affiliate programs:

http://www.designpublic.com/affiliates
Design Public uses Commission Junction, which is great because most of you affiliate marketers are already registered with CJ. This particular affiliate program pays out 8%-12% of each sale.

Lo and behold, our main competitor has an affiliate program as well:
http://www.everythingfurniture.com/affiliate-program.html
Everything Furniture uses Commission Junction and ShareaSale as their affiliate managers, both programs are highly recommended. Everything Furniture pays out 8% to affiliates.

Adsense is according to Niche Inspector paying the advertiser part of the $1.17 – 1.64 per click Google charges. Nobody really knows what percentage Google pays their advertisers though. But I would definitely try it out and then decide what plan works best.

Some good Keyword domains available

trundlebeds.info
trundlebedz.net
trundlebed.info
trundle-bed.net
trundle-bed.org
trundle-bed.info

Happy niche site creation

- Kim

Today I was seeding my keyword research tools various nouns, I put in ceiling and got a whole bunch of keywords back from Niche Explorer. One of them looked quite good, with 4885 searches listed in Overture and only 776,000 search results coming back form Google.

Ceiling Medallion

The stats are:

Overture searches per month: 4,885
Google search results: 726,000
MSN Live Search Result: 77,665
Yahoo Search Results: 772,000

If we do the same search for Ceiling Medallions with quotes around the search phrase we get:

Google: 61,200
MSN: 16,696
Yahoo: 64,700

Niche Explorer also reported back that there are 31 advertisers on Adsense using this keyword for their campaign. They pay in the area of $2.25 – $4.32 per click, which should give us a good cut as well when somebody clicks it.

Please note that these numbers can wary a bit from data center to data center and you should of course do your own research as well, I am just pointing my finger at a key phrase that with the use of Niche Explorer seems easy to gain good rankings for.

Now after we have looked at the general numbers for the competition, we should of course do the search manually in the search engines and see who our competition really is.

In Google my first hit for “ceiling medallion” is:

http://www.goceilingmedallion.com/ which is a PR3 site

Nice looking site with 423 pages cached in Google, by looking at their site however I see they have a flaw in their SEO and all their descriptions are the same:

“Go Ceiling Medallion’s collection of ceiling medallions, corbels, crown molding, panel molding, ceiling domes, rosettes and architectural details for…”

Next step is to look at their incoming links in Google, 12 incoming links registered, with one of them being from their own personal blog on Blogspot.

12 incoming links, same meta tag description on all pages, this certainly tells me that they do not have any professional SEO working for them and my conclusion is that this key phrase is a piece of cake to take over.

Show me the Money!

Now once we have taken over the keyphrase “ceiling medallion” we need to find a good way to monetize it. What is a #1 spot in Google if it not making you any dough?

LightingDirect.com offers 8%-10% commission on sales with an average order of around $350, their affiliate program is run by Linkshare.

Back to Niche Explorer we can see that Adsense would also make sense on this site as the average advertiser there pays somewhere around $2.25 – $4.32 per click. I am always taking these numbers with a grain of salt as they are based on the search result, not what Adsense thinks you page is about.

Welcome to Keyword of the Day

I will try to analyze a new keyphrase every day here using software like Niche Inspector, I am still human(well a little) so I might miss a few days here and there, never the less I do think that this resource is great for the aspiring or even seasoned online marketer.

I will give an insight in what I use of tools and techniques to spot the keyphrases I feel are easy to gain control over in mainly Google. And also share my thoughts on checking out the competition before you enter a market.

Everybody can have a day where they are not in the mood to do too much creative thinking, so it is easy to come in here and see if Keyword of the Day has a good niche for you. I have my trusty old Niche Inspector running most of the day searching and weeding out potential keywords for me. Sometimes I strike gold and I will put most of that gold up here. I still do my own stock of web sites as well, and make quite a nice living off this.

Did I mention I moved to the Philippines and live in a rather large villa on the beach now? All this is from online marketing and running websites. And to me the key is to find niches which are still not exploited and then find ways to monetize them. Granted finding these Niches is becoming more and more difficult, but the tools are getting better and better which evens out the odds for guys who can afford to keep up on the tools.

Most of the tools I use are not the high end $X,XXX tools, I tend to float round low $XXX for the tools I buy, I need more than raving reviews to drop more than $1,000 on a piece of software.

I will get back to the tools in later blog posts.

For now, just a warm welcome to Keyword of the Day

- Kim