Keyword of the Day

To be successful in online business or even just for fun, you need to get noticed. No one will read or buy from you if they can’t find you right? But, how do you get yourself out there so people CAN find you? That is where search engine optimisation services, more commonly known as seo services, come into play.

Search engine optimisation, or SEO for short, is a series of tools, or thought processes and tasks completed on your web pages, that help your website or blog to get noticed by the search engines. So called spiders and robots are utilised by the search engines to look all around your site and to qualify whether the information contained within would be of interest to Internet visitors, according to the search parameters they have entered.

When people search on the Internet, most of them don’t really know what they’re looking for, or where to look. They rely on the search engines to do the work for them. When visitors type in words into the search boxes, these are more generally known as “keywords.” When you use the same words in various places on your site, search engines will rank your web pages in relation to others using the same keywords. The one’s who use research and optimisation techniques the best, will end up on top of the list. So why is it so important to be at the top of the search engines?

Research has found that 60% of all web searchers will click on one of the top 3 sites they are presented with. The majority of those will choose the number 1 ranked spot. Having one of the top three positions, therefore, can results in a much greater amount of traffic. Don’t just worry about the volume of traffic, however. Below the third position, responses from these users trails off considerably. This means that the visitors that you get from position 4 and below are less likely to become paying customers.

So, how is it possible to get one of these highly searched top spots? Many tools and resources are available to help implement great SEO techniques. Primarily, they revolve around keywords and keyword phrases and the issue is – how do you select according to your particular niche?

You have to think like a customer does. Put yourself in the customer’s shoes, even though you are the business owner. Think of the words that you would enter if you were looking for this kind of information. You will arrive at a short list, but one that you can work with.

Once you have started, turn to keyword software to help you move forward. There are programs like Overture that can take one keyword and return a hundred more for you to look at using in your content and elsewhere on your website. Many marketers also use WordTracker’s Free Keyword Tool to help them determine which keywords are hot. The solutions compile their results from a variety of different search engines and these results represent current trends.

Search engine optimisation helps you to create a relevant website for the search engines. Fill your website development with highly relevant and targeted information and use your keywords too. This gives the search engines what they need to rank you well so that those customers can find your products or services when it’s most important – when it’s time to buy!

Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!