Keyword of the Day

A distinctive feature of a company’s policy in today’s competitive world is to have its own website, which was not the case by the end of the 20th century. It should be noted that some railway companies in Europe, introduced innovative services like online booking and other interactive services which have now become the normal features of their websites. In order to describe accurately the language used on the websites, these three crucial aspect should be taken into account: the type of content, the structure of the website, the area and target country of the website. In order to distinguish between the international and local websites some classifications had to be made and the first one was to delimit the geographic areas and what their role was in choosing the target audience of the pages or websites. There were clear differences between these in terms of the content and language choices of the analyzed websites. Only customers in their home country can benefit from the wide range of services offered by the website of a particular railway company. The information on these websites is basically written in the official language of the country, while the site itself keeps the most essential documentation related to the specific company. Thus a Certified French Translator was asked to translate the information on a Japanese railway company into English, but on the condition that in the English version he would have to provide information that concerns only international customers.

When railway companies operate in foreign countries and have websites there they have local websites, which differ from domestic websites in the content, which does not concern domestic issues and the language sections, which do not contain information in the original language of the company. Local websites offer information either to current or to prospective residents, or simply visitors. The content of these web pages very often comprises both of these aspects, but only a small number of cases refers to the services of local customers, not incoming travelers. In addition to the local and regional pages or websites, companies often have an international page or a separate website which contains material that is relevant to all countries and the only local references are the links to the local sites. Thus, a English to Italian Translator has been used in the creation and development of the web sites of some companies coming from the Middle East region so that a wider range of customers can reach them. The function of the international website may be a page that serves as an entrance to local sites or simply as a redirection home page.

A distinctive feature of websites is that often part of the content is presented in the target country language of the target country, but many links lead to an international website. When we talk about a website, the definition that first comes to mind is the one that many sources give – a group of pages dealing with a certain topic, created by a certain organization. Selecting our country when entering the international home page of the Russian company Artemis is one of the many features it offers and which is a good example of how such a page should be organized. If we enter the company’s home page directly in our country, we will not necessarily find links to the pages of other countries. Nevertheless, the Certified Russian Translator who translated all texts has made this possible. Thus, when it comes to dividing the websites into different types they will be: centralized and decentralized depending on the perception of the Internet user.